Kábala: UX/UI Design for a tourism app
Boosting tourism through technology during the pandemic of COVID-19 using a fresh user experience
Read more about this project on Behance (Spanish)
Kábala was born in the Design Jam 2020 organized by the Instituto Tecnológico de Costa Rica (TEC) to battle the difficulties that Costa Rican tourism encountered during the beginning of the COVID-19 pandemic, the idea escalated to initiate its development, assessing its need and demand with different national tourism entities.
Kábala is an app dedicated to the exhibition of different points of interest such as restaurants, hotels and / or tourist attractions, we seek to combine all within a model of routes, in which we can create routes with our friends, edit them, share them and travel together. Also, we can explore new places, nearby, by popularity or that we find some attractive promotion of our liking, at the end of our journey we could share the experiences in our profiles. Think of this app as the social network for travelers.
The development of the project at the design level reached a fairly high level of maturity, to the point of having a working mockup/prototype of the first version of the application, and much of the project moving into the production phase, however, the project was stopped early in 2020 due to lack of investment.
The problem to be addressed in the project is the impact of COVID-19 on the tourism market and how this has compromised its development in the coming years. So much so that the projections are not the most encouraging for the coming years.
The challenge of this project was to design a digital platform where tourist destinations are better exposed and highlight those businesses related to tourism in search of a way to recover from the crisis.
If you want to give the prototype a try you can access it from this link